Simba Toys

The world's largest games fair in Essen is an annual highlight for board game fans from all over the world. With its Zoch and Noris brands, Simba Toys proves why the company sets standards in the field of board games. With a well thought-out trade fair concept and an unusual booth design, Simba Toys not only offers something for the gamer's heart but also something for the eye.
 
Innovative trade fair concept: a stand that stands out
The design impresses with an ingenious layout with “offices” and a game display staged as oversized cubes. The cubes have portholes that are atmospherically backlit and show motifs from the world of Simba games - a real eye-catcher that magically attracts visitors.
 
Open store and well thought-out design
The store area of the stand is open and visible, as it is separated from its surroundings by glass walls. This allows visitors to discover the transparent game motifs from the outside, which act as a kind of “preview” of Simba's world of games. This creates an inviting atmosphere that arouses curiosity and invites visitors to browse - just like in a toy store.
 
Unusual branding: game boxes as eye-catchers
Instead of relying on conventional banners, the Zoch and Noris brand logos are presented in the form of oversized game boxes. These showcase the branding in a playful way and fit perfectly with the motto of the trade fair stand: “The sky is full of games!”
 
A highlight for fans of board games
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