HeidelbergCement

In focus. Precision and innovation in foundation engineering
The “HeidelbergCement Geotechnik” trade fair stand presented itself in a modern, open design and the characteristic green, which emphasized the brand image.

The central eye-catcher was the imposing image of a lion with bright green eyes, accompanied by the title “Focus.” - a symbol of precision, strength and determination in specialist civil engineering.

The thematic design focused on providing clear information: large picture panels showed impressive applications from the areas of backfilling and grouting materials, horizontal drilling, grouting, anchoring and tunnel construction. The booth was complemented by an advice counter with specialist brochures and an open atmosphere that encouraged discussions with visitors.